Tag Archives: co-creation

Co-creation and Open Innovation in New Product Development

This video does what it says on the tin… Advertisements

Posted in Chap 12 New products and services, Chap 16 Innovation and CI | Tagged , , | Leave a comment

Exemplars of co-creation

Co-creation is the concept that consumers are directly involved in the devising, and sometime delivery, of new products and services.  This is something that Vision Critical are interested in.  This is because this operation “provides a cloud-based customer intelligence platform that allows … Continue reading

Posted in Chap 08 Queuing and customers, Sector: Entertainment & Sport, Sector: Manufacturing | Tagged , , | Leave a comment

Co-creation? Well it all depends…

In our book, we have a section on ‘prosumption’ (pages 212-214).  This we define as “a model of consumer purchase and usage of a product or service that involves the consumer in its production or delivery”.   Often this is … Continue reading

Posted in Chap 08 Queuing and customers, Sector: Financial Services, Sector: Hospitality & Tourism, Sector: Public Services & Charities, Sector: Retail | Tagged | Leave a comment