Franchisees are business people not sector specific ‘operators’

Fascinating infographic about franchising, albeit from 2013.  But that’s not the point.  The urban myth is that potential franchisees gain experience working in a specific sector and then seek a franchise opportunity in that sector, based on the knowledge and experience they have gained.  This infographic suggests otherwise.  It identifies the top 25 franchise categories by search volume, ranging from ‘Restaurant/Food’ down to ‘Restoration’.  It also identifies that on average potential franchisees search through 8.6 different categories  when looking for a franchise opportunity.  Moreover many of them invest in a category that was not in their initial search, most notably in ‘Sports and Recreation’.

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