Over the next few years, consumers and employees will increasingly speak to their smart devices rather than use a key board. This has significant implications for how consumers will buy products and services and for how these products will be made and how services will be delivered. This is exemplified by this article that looks at Google’s adoption of AI and how this will affect one specific industry – the travel sector.
In the article, Huang explores Google’s strategy and how it will be deploying artificial intelligence (AI). She then explores the implications of this for the travel industry. The key thing will be that consumers will not be typing in search terms on their keyboards, but be using ‘natural language’ to speak to their devices. This is likely to make their searches more specific and hence the results they get more customised to the needs of each consumer.