White Paper on Servitisation

I’ve blogged before about this issue of how manufacturers are no longer selling their products but selling the services that their products provide.  For a more detailed understanding of how this can be implemented successfully manufacturer.com have published a white paper called ‘The Road to Customer Intimacy – through a service centred approach‘.  It is based on research conducted by both The Manufacturer and Aston Business School’s Advanced Services Group, and the insights gained from an exclusive servitisation roundtable event hosted with Microsoft, which brought together senior leaders from across UK manufacturing.  It can be downloaded from here.

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