How selfies have boosted industry sales by £55 million – but which industry?

You’d think it was smart phone or social media companies that have gotten a boost from selfies wouldn’t you?  They probably have.  But this recent tweet from The Grocer caught my eye – ‘Cosmetic industry sales boosted by selfies’.  Of course, it makes sense.  If people are now taking loads more pictures of themselves and posting them online, then they like to look nice.  Apparently I am way behind the trend here.   There are articles about this phenomenon going back to 2015 and beyond.  I just think it is a very good example how a change in consumer behaviour can have impacts on a range of industry sectors much wider than you might think.  And how sales and production forecasts can be disrupted by apparently unconnected events.

This entry was posted in Chap 02 Winning Customers, Sector: Retail and tagged , . Bookmark the permalink.

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