Can’t let today go by without commenting on Apple’s latest figures. The company posted the largest ever quarterly profits in history – £11.8 billion profit in the three months up to 27 December 2014. This was largely due to record sales of the iPhone – 74.5 million in the same period. Moreover profits were boosted because the gross margin on the iPhone 6 plus model is nearly 40%. This level of sales was not expected by most analysts, but was achieved because the iPhone became the must have device in China.
Already analysts are saying it cannot last. They are very aware that other mobile phone manufacturers have had highly successful products in the past, but then failed to maintain their market share. They are also concerned that so much of Apple’s sales derive from this market, as sales of iPads and laptops have fallen.