John Melaniphy’s first book on restaurant site selection must have sat on my bookshelf for more than twenty years. But it never occurred to me to check out his website… until now. It turns out that on one web page (more or less) there’s everything you need to know about how to choose a site for a restaurant.
Whilst there is no doubt that John is an expert in this field, I’m sure that he would be the first to admit, that you can follow his guidelines assiduously and still get it wrong. I’ve lost count of the number of restaurateurs and chain operators I’ve met, who have recounted stories of an unexpected failure (or success) of an outlet they have opened – even though they were greatly experienced in this field. Which may partly explain why restaurants often cluster together like flocks of birds – there’s safety in numbers. Of course, another reason is that planning or zoning controls may limit where restaurants can operate.