By 2020 Dubai plans to become the world’s most visited city

This video explains Dubai’s strategy to double its visitor number by 2020.  In many respects Dubai is a modern day version of Las Vegas.  This city grew up in the desert of Nevada because it was a station on the rail line from the West Coast to the East Coast of the USA.  After the Second World War, many returning GIs who had fought in the Pacific stopped off in the town to enjoy some R & R, largely because Nevada was one of only two states in America that permitted gambling.  Dubai has also grown up based around being a stopover – this time on Emirates flights from Europe to the Far East and Australia.  Like Las Vegas, Dubai is in a desert that has no natural attractions, apart from a hot, dry climate.  So all the attractions for visitors have to be man-made.  Dubai does not permit gambling, but promotes retail spending by having little or no sales tax on goods in the shops – to which it is adding an increasing number of visitor attractions.  In this respect, it is modelling itself on Orlando – a major international resort built in a swamp.

This entry was posted in Chap 02 Winning Customers, Sector: Hospitality & Tourism and tagged . Bookmark the permalink.

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