Drybar – it’s a blow out

I have to admit I am not an expert on hair salons.  But Drybar provides some great insights into managing operations.  Started only three years ago, it is now a chain of 30 salons across the USA, with its own product range of hair products.  As this video from the founders explains.

In my opinion, the operation’s main order order winners are selling price, the aesthetics of their servicescape, and performance.  And I’ll try to find out more about how they developed their chain, and worked with suppliers to develop their product line.

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This entry was posted in Chap 02 Winning Customers, Sector: Retail and tagged , , . Bookmark the permalink.

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