Premium gin outperforms all other drinks

You know you’re growing old when your children say they like drinking gin.  Great little story and video on the BBC Business website about the 49% growth in gin sales in the UK over the last two years – especially premium products produced on a relatively small scale.  These operators are competing on perceived quality, features (i.e. taste of the gin due to the herbs and spices added during production), and aesthetics (see page 37).

This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged , . Bookmark the permalink.

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