Demographic and economic drivers of changes are accompanied by changes in people’s expectations and how they live their lives (explained here on DUP’s interactive website). Deloitte identify seven such drivers.
- No more privacy – consumers will become much more open and transparent with regards their expectations and behaviours as they engage with the digital world – prepared to give up their privacy in exchange for the benefits this brings.
- Reducing corruption – in many developing countries (and some developed ones) there is rampant corruption. The digitisation of many transactions, both commercial and governmental, makes this more difficult, especially when supported by a growing consumer and elector activism.
- Socially conscious consumerism – a growth in “mindful consumption”.
- “Expanding human potential” – developments in a number of different fields ( such as healthcare, nanotechnology, education, neuroscience) and innovative interfaces between these, mean that human potential may be increased in a number of ways (longevity, IQ, learning).
- Disparity in level of digital connectivity – the young, urban, middle classes will be highly connected to the digital world, whereas the old, rural and/or poor may not be connected at all.
- Empowered consumers – socially-conscious, connected consumers can have a greater influence over public policy and commercial behaviour.
- The digital ‘dark side’ – there are some downsides of digitisation – loss of privacy, cybercrime, and breaches of security.