Research Insight: how touch sells and satisfies

We’ve blogged before about how touch can influence consumer behaviour.  One study has found that customer who were touched, apparently accidentally by the server, rated a service more highly than those that were not touched.  Now another study has found that customers who handle goods prior to purchase are more likely to do so.  Moreover, goods that are handled can be priced higher than those that are not.  So vendors of electronic devices such as smartphones and tablets are right to encourage customers to handle their goods, if they want to increase the likelihood of purchase.

This entry was posted in Chap 08 Queuing and customers, Sector: Retail and tagged . Bookmark the permalink.

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