Rumour has it that the restaurant chain Yo! Sushi is going to trial a takeaway kiosk at Charing Cross station next month. Now if you’ve read our blogs about the ubiquitisation strategy, you will know that this is entirely to be expected – established chains extended their reach by opening smaller satellite units.
But this particular chain doing so is interesting for two reasons. First, it has an almost unique service delivery system in its restaurants. Customers select food from a moving conveyor belt, as it passes in front of them. This clearly will not be replicated in a kiosk (or maybe it will?), and one wonders to what extent this is a key part of their customer experience. Second, this is not the first time kiosks have been trialed. Two were opened in October 2006 – one at London Wall and the other at Liverpool Street. So it will be interesting to see if this trial is more successful…..