Thorntons’ strategy appears to be working

We have blogged before about Thorntons’ operations strategy, which has seen a shift from retail stores to online sales, and a focus on manufacturing its own brand goods rather than own label products.  The company has just released an announcement on its full year performance up to 28 June 2014.  This shows a 60% increase in profits and a 14% increase in online sales.  This chocolate maker features as as the opening Case Insight to chapter 5.

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This entry was posted in Chap 14 Operations strategy, Sector: Manufacturing, Sector: Retail and tagged , , . Bookmark the permalink.

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