Operations Insight: Dualit – making traditional and innovative products

Found this extended article on the web, which features two videos, after reading about Dualit in the Daily Telegraph magazine.  It gives insight into a number of operations management issues:

  • how and why they source some of their components from overseas
  • video of how their iconic toaster is assembled in their Surrey factory
  • how Dualit competes on quality rather than cost
  • role that innovation plays in their strategy
  • video of operators talking about to of their new products
This entry was posted in Chap 12 New products and services, Chap 14 Operations strategy, Sector: Manufacturing and tagged , , . Bookmark the permalink.

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