Hiut Jeans has just featured on R4’s ‘You & Yours’. They sounded interesting so I went to their website and found this. They call it their ‘User Manual’. They wrote it to attract investors to buy shares in the start up of the firm. It is not a conventional pitch to potential shareholders, but it gives a brilliant insight into how the company operates.
There’s other good stuff on their website too. For instance, there is a video about how they make their jeans. They also do ‘Year Book’ video, which gives insight into their culture.