TGI Fridays has developed a range of branded food products for sale through retail outlets. It is now planning to expand this range of products and extend the range of distribution channels internationally, as explained in their press release.
This is all part of TGIF’s ubiquitisation strategy that we have been explaining in this blog over the last few days. This strategy is often based on partnerships, and in this instance TGIF have partnered with Heinz. It is also about extending their sales in to new areas in order to exploit their brand.
TGIF features as Operations Insight 8.1 (page 202) of our book.