TGI Fridays as a food retailer

TGI Fridays has developed a range of branded food products for sale through retail outlets.  It is now planning to expand this range of products and extend the range of distribution channels internationally, as explained in their press release.

This is all part of TGIF’s ubiquitisation strategy that we have been explaining in this blog over the last few days.  This strategy is often based on partnerships, and in this instance TGIF have partnered with Heinz.  It is also about extending their sales in to new areas in order to exploit their brand.

TGIF features as Operations Insight 8.1 (page 202) of our book.

Advertisements
This entry was posted in Chap 14 Operations strategy, Sector: Hospitality & Tourism, Sector: Retail and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s