How Morgan designs and builds motor cars – beautifully

OK I have to admit I’m biased.  I’ve always wanted a Morgan, and way back in 1972 I visited the Morgan factory to ‘buy’ one.  At that time the waiting list was two years, but to make sure you were committed, Morgan reinforced your enthusiasm by giving you a factory tour and taking you for a test drive around the Malvern Hills. Both the tour and the drive are etched in my memory.

This video is 20+ minutes and focuses on two aspects of the operation – how Morgan Car Company designs its cars and how it builds them.  Along the way you also get a good sense of their organisational culture and their quality management strategy.   It neatly illustrates our Operations Insight 9.2 (page 235).

PS  And no, I never did get my Morgan.  18 months after placing my order I was opening my restaurant in Brussels, and to help with cash flow I asked them to cancel my order and refund my deposit.  And the restaurant?  That’s another story…

This entry was posted in Chap 03 Processes and life cycles, Chap 10 Processes and technology, Sector: Manufacturing and tagged , , , . Bookmark the permalink.

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