‘Design’ as an order winner

This is a promotional video for a camping trailer designed in Australia.  It is a really cool piece of kit – very well designed with some innovative features.  It neatly illustrates the idea that design is the means by which order winners can be delivered (but design itself is not itself an order winner).  In this instance, the video demonstrates the features of the trailer, and it suggests that the trailer has technical durability and serviceability.  In my opinion it also addresses the OW of aesthetics – it looks good.

This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.