‘Design’ as an order winner

This is a promotional video for a camping trailer designed in Australia.  It is a really cool piece of kit – very well designed with some innovative features.  It neatly illustrates the idea that design is the means by which order winners can be delivered (but design itself is not itself an order winner).  In this instance, the video demonstrates the features of the trailer, and it suggests that the trailer has technical durability and serviceability.  In my opinion it also addresses the OW of aesthetics – it looks good.

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This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged , . Bookmark the permalink.

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