Farnborough Airshow 2014

This event takes place biennially and two years ago we reported on it in a number of blogs.  This year the BBC has devoted a whole webpage to articles and videos about aerospace, the show and its exhibitors, so we will focus just on one aspect of it – namely is importance to operators.

Farnborough is an aerospace trade show which enables businesses not only to showcase their products and meet their customers, but also to pick up new ideas and explore cutting edge ideas and technology.  It can play a major role in facilitating innovation and new product development with firms that exhibit at the show, as well as the operators that just visit it.  For small businesses, a major advantage of exhibiting at the Airshow is that they can meet all their potential customers, from all over the world, in one place and at one time, considerably speeding up feedback on their products.  The power and value of the event is explained in this BBC Business article.

This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged , , . Bookmark the permalink.

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