Star Pubs and Bars to have a makeover

This press release from Heineken explains how they plan to develop their pub estate based on a £18.5 million investment.   The development plan is aimed at increasing the food offer in each outlet, as well as providing a ‘quality experience’.   The development plan includes:

  • refurbishment of the interior and exterior servicescapes
  • new equipment to support wifi and coffee sales
  • coaching and training for managers and employees

It’s interesting to note that Heineken is shifting their bars towards being more like a Starbucks, at the same time as Starbucks are experimenting with sales of alcohol to shift their coffee shops towards being more like bars…

This entry was posted in Chap 03 Processes and life cycles, Sector: Hospitality & Tourism and tagged , . Bookmark the permalink.

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