On page 43 of our book we have photo illustration showing Portobello Market in London. The market stall is probably the oldest form of retail operation in the world, and as this article on the BBC News website shows, these operations can still thrive – even in the age of supermarkets and internet shopping.
One of the most interesting facts to emerge is that entrepreneurs are using a market stall as a ‘pop-up’ retail distribution channel to trial demand for their products. The stall is a relatively cheap way in which to sell products to customer and get very direct feedback. Rather than invest in expensive retail premises, the trader can try out different locations, with different customer profiles, in order to find out who their particular customer is.