How might ‘selfies’ be exploited to develop new product and services?

The word ‘selfie’ entered the Oxford English Dictionary last year.  At first sight, taking a photograph of yourself seems to have only a social value.  But as this video from Forbes points out, operators are already exploiting the concept in order to improve their existing products and services, or develop new ones.

We think that this might make an interesting Tutorial Activity.  Students in groups of four or five could be shown the video, and then be asked to brainstorm other ways in which the ‘selfie’ could be used commercially.   The Activity could be extended by then getting each group to ‘prototype’ their idea, by showing how a selfie would actually be used.

This entry was posted in Chap 12 New products and services, Operations Management and tagged , , . Bookmark the permalink.

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