We blogged here a few weeks ago about Ryanair having to respond to a drop in passenger numbers and its poor image. Here’s a few of the things it has done to its operations, as part of this ‘charm offensive’. You can make up your own mind as to how effective these will be..
- halved its excess baggage fees to 10 euros
- “improved” its website
- let customers bring a second bag on to the aircraft
- adopted allocated seating
- “quieter” flights
Source: BBC News