Ryanair’s ‘charm offensive’

We blogged here a few weeks ago about Ryanair having to respond to a drop in passenger numbers and its poor image.  Here’s a few of the things it has done to its operations, as part of this ‘charm offensive’.   You can make up your own mind as to how effective these will be..

  • halved its excess baggage fees to 10 euros
  • “improved” its website
  • let customers bring a second bag on to the aircraft
  • adopted allocated seating
  • “quieter” flights

Source: BBC News

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This entry was posted in Chap 08 Queuing and customers, Chap 09 Quality, Sector: Hospitality & Tourism and tagged , . Bookmark the permalink.

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