Operations Insight: Brewdog Bars growing in UK and overseas

Brewdog currently have 13 bars in the UK and one in Gothenburg and another in Tokyo.  They have just announced plans to open 10 more operations in the next six months – so clearly they are in the growth stage of the service firm life cycle.  But unusually (and boldly) they are simultaneously expanding in the UK and overseas, with the latter based on working with foreign partners.  Berlin, Rome, Florence and Bologna are due to open soon, with Paris, Barcelona, Brussels and New Delhi being investigated.

Source: http://www.brewdog.com

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This entry was posted in Chap 03 Processes and life cycles, Sector: Hospitality & Tourism and tagged , . Bookmark the permalink.

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