Operations Insight: Goals Soccer Centres

Goals Soccer Centres is a UK-based chain of five a side football facilities which includes all weather pitches, changing facilities and a ‘club house’.   They currently have 45 operations and are now expanding into the USA.   Their website gives some interesting insights into what they think of as their order qualifiers/winners….

  • high quality all weather pitch, comparable with those used by professional soccer clubs (OW)
  • “proper car parking facilities” (OQ)
  • clean and well equipped changing rooms (OQ)
  • floodlights to enable evening games (OQ)

But a key order winner is not these ‘hard’ features, but the service package that they offer….

  • the organisation of leagues and tournaments
  • an online MyGoals account to help in the administration of teams and games
  • assistance for teams to find players
  • certified coaches to help develop skills
This entry was posted in Chap 02 Winning Customers, Sector: Entertainment & Sport and tagged . Bookmark the permalink.

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