As we explain in chapter 12, the innovation process can be ‘messy’. This is one of the reasons that operators are now applying lean principles to the new product development process. In this short blog on the Harvard Business Review website, Tom Agen neatly summarises the concept and explains how it is being put into practice.
Agen emphasises that one of the key aspects of lean innovation is learning from each new product launch – which makes debriefing the whole process at the end essential (we refer to this a the ‘post launch review’ stage on page 318). Unfortunately this is one os the stages in NPD that many operators ignore, or only engage in superficially.