So-called ‘big data’ has tended to be thought of in the marketing and consumer behaviour context, but it is increasingly being adopted by manufacturers and service providers. Only this week it was announced that personal data held by GPs is to be made anonymous and used for medical research purposes, with patients’ permission. Already such data from hospitals is being analysed for this purpose.
To find out more about the concept of ‘big data’ and how it is being applied in a variety of contexts, go to the Smart Data Collective website. Recent articles look at recent big data trends, how data mining is being used in manufacturing, and forecasts for its further development in 2014.