ASDA have just issued a press release reporting on their sales before Christmas. Here are some extracts from it, with our comments….
“The 23rd December was the busiest day in store, with a record 4.8m customers passing through our 573 UK sites” – that means the average flow through of customer per store was 8,377, 0r six customers a minute (assuming 24 hour opening).
“The increased footfall was virtual as well as physical this year, with our biggest online Christmas ever – on both the 21st and 22nd of December we exceeded £5m of Grocery Home Shopping sales in one day for the first, and second time” – cementing the importance of ecommerce in this sector.
“Mobile apps played a huge part in our success with 28% of Grocery Home Shopping sales being ordered through the Smartphone app in December, while mobile app sales were up over 200% on last year” – the app helps to drive online sales, as it makes ordering so much simpler.