Barriers to servitisation

We can only briefly mention servitisation in the textbook (page 376) due to limitations on the size of the book.  So we have blogged about it in order to give this strategy better coverage.  This link takes you to a paper published on the  Cambridge Service Alliance website.  It was previously presented at the Spring Servitisation Conference at Aston University earlier this year.

Hou and Neely (2013) identify seven main barriers:

  1. competitors, suppliers and partners;
  2. society and environment;
  3. customers;
  4. finance;
  5. knowledge and information;
  6. products and activities;
  7. organisational structure and culture.

Most research to date has focused on customer and organisational issues, but future research should address the other barriers.

This entry was posted in Chap 14 Operations strategy, Sector: Manufacturing and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s