The supermarket servicescape explained.

This BBC programme (available on YouTube) investigates in detail the retail servicescape in supermarkets.  It’s over 40 minutes long and covers nearly every aspect of why and how the retailers organise their stores and position their goods.

 

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This entry was posted in Chap 04 Location and design, Chap 06 Materials and inventory, Sector: Retail and tagged , , . Bookmark the permalink.

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