Cinema going is on the decrease around the world, largely due to competition from providers of movies on demand at home. So operators are employing a number of different approaches to managing their capacity…
- By adding reclining seats, capacity is reduced but demand is increased for a premium priced offer.
- Cinemas now screen many other things than movies, such as the recent Dr. Who episode, operas, and sports events,.
- develop ancillary service in-cinema, such as bars and restaurants, in order to drive up the average spend (and increase patronage).
Source: The Economist