Research Insight: How manufacturers provide ‘advanced services’

Having just given a class on ‘servitisation’ to both the full-time and part-time MBA students at Surrey, I was interested to find an article on this subject in the latest edition of the International Journal of operations and Production Management.  Baines and Lightfoot (2013) article is entitled “Servitization of the manufacturing firm: Exploring the Operations Practices and Technologies that deliver advanced services”.  You may want to check it out…

This entry was posted in Chap 14 Operations strategy and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s