Spam, spam, spam, spam

No, not unwanted emails, but the canned meat product.  It seems that South Korea is the second largest market for this product outside the UK.  And unlike in  most countries, this modest product is actually a premium product.   It’s all explained in this great video from the BBC.   Which only goes to show that marketing can work… sometimes.

Advertisements
This entry was posted in Chap 02 Winning Customers, Chap 17 Internationalisation and CSR, Sector: Manufacturing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s