Spam, spam, spam, spam

No, not unwanted emails, but the canned meat product.  It seems that South Korea is the second largest market for this product outside the UK.  And unlike in  most countries, this modest product is actually a premium product.   It’s all explained in this great video from the BBC.   Which only goes to show that marketing can work… sometimes.

This entry was posted in Chap 02 Winning Customers, Chap 17 Internationalisation and CSR, Sector: Manufacturing. Bookmark the permalink.

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