We have blogged about kickstarter several times – the website that enables start-up companies to source funding for their new products. In 2013, it is likely to raise more than $500 million in this way. However one of its challenges is that many small investors not only provide funds, but also want to be one of the first consumers to own the product. But kickstarter is not set up to deliver products, which is why a new web-based operator has emerged called Crowd Supply.
As this article in The Economist explains, Crowd Supply turns the project page that seeks to elicit investment into on online store, once the funding target has been reached. Interestingly, the founders of this new operation have a background in manufacturing and logistics.