Movie-making’s low cost strategy

A film-maker in India has just shot a film which cost $180,000 to make and grossed $16 million on its opening weekend.  This BBC report explains how Bollywood (India’s equivalent of Hollywood) has been transformed by the switch from film-making on celluloid to using digital technology.  This has cut costs significantly, for instance by reducing distribution costs to 20% of what they were.   It also means that relatively cheap and simple HD cameras can be used.  Which is how it’s possible to shoot a movie for less than $200,000.

This entry was posted in Chap 14 Operations strategy, Sector: Entertainment & Sport and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.