Movie-making’s low cost strategy

A film-maker in India has just shot a film which cost $180,000 to make and grossed $16 million on its opening weekend.  This BBC report explains how Bollywood (India’s equivalent of Hollywood) has been transformed by the switch from film-making on celluloid to using digital technology.  This has cut costs significantly, for instance by reducing distribution costs to 20% of what they were.   It also means that relatively cheap and simple HD cameras can be used.  Which is how it’s possible to shoot a movie for less than $200,000.

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This entry was posted in Chap 14 Operations strategy, Sector: Entertainment & Sport and tagged . Bookmark the permalink.

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