“Lights, camera…” and additional revenue

We tend to think of operations as being used for a specific purpose – a factory manufactures goods, a stately home is an historic visitor attraction, or a shop sells retail goods.  However these locations sometimes have the opportunity to generate additional revenue, as we were reminded by this article

Many places have been used by film makers as settings or backdrops for their movies, most notably castles and historic buildings in the UK.  One of the most recent examples is the use of Alnwick Castle for the Harry Potter series of films.  And Anglotopia.net identifies four others that have been used in this way.  But film makers need all kinds of locations, and there are firms that specialise in finding them.  One such firm is Location Works.  Their website features not only castles, palaces and mansions, but also homes, offices and derelict properties.  Moreover locations are not simply used for block buster movies, but also for TV programmes, commercials, and backdrops for advertising copy.

From an OM perspective, having a film crew come into the operation to shoot on location presents some challenges.   But it can be highly effective in generating revenue in an operation that may have periods of very low demand – so long as the film crew are happy to film during this time.

This entry was posted in Chap 02 Winning Customers, Chap 04 Location and design, Chap 07 Capacity and demand, Sector: Entertainment & Sport, Sector: Hospitality & Tourism and tagged . Bookmark the permalink.

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