R & D collaboration

Sometimes the cost of R & D is so great, and the potential payback uncertain, that it is best to hedge your bets.  Car makers understand that there is huge pressure on them to manufacture no emission vehicles, by using hydrogen electric fuel cells.  But they’re not sure whether motorists will buy such vehicles in large numbers, especially if the performance of the car is poor relative to the petrol fuelled equivalent.  So Ford, Renault-Nissan and Daimler have signed a deal whereby they will jointly research this technology.  Their plan is to to launch “the world’s first affordable, mass-market fuel cell car” by 2017.  And it seems that BMW and Toyota are already working together to develop electric vehicles.

Source: BBC News

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