UK Toy Fair report

BBC video report from the UK Toy Fair identifies that this industry sector is standing up well to the economic downturn, and some firms are thriving.  Interesting OWs emerge – toys should facilitate learning and resemble electronic products used by parents…

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This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged . Bookmark the permalink.

One Response to UK Toy Fair report

  1. The BBC have followed up their video with an article that explains how toys can help children learn. http://www.bbc.co.uk/news/business-21148601

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