Starwood’s Design Lab and Brand Immersion Centre

We don’t normally post links to press releases, but this is an exception.  Starwood, the global hotel company, has just announeced the opening of something they call the ‘Starwood Experience’.  This new centre will allow a wide variety of stakeholders -associates (ie employees), owners, developers, customers and marketing partners – to see new ideas and new innovations in two- and three-dimensional space.   It will showcase designs, guest-facing technology, brand programming, and food and beverage initiatives. Moreover visitors to the centre will be able to interact with Starwood’s creative and design teams in their design studios, as well as view the next generation model guest rooms for the Starwood brands – Sheraton, Westin, Le Meridien, Aloft, Element and Four Points by Sheraton.

This entry was posted in Chap 16 Innovation and CI, Sector: Hospitality & Tourism and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s