Halfords features as Operations Insight 5.4 (pages 135-136) in the book. And forecasting sales in this business must have been a real challenge over the last six months. In the Spring their like-for-like sales fell by 5.6% – reflecting the general downturn on the high street. But in the three months to end of September, their like-for-like sales were up by 5.6%. This growth was due almost entirely to bike sales, which was up by nearly 15% – and this was due entirely to the high profile win of the Tour de France by Bradley Wiggins and the great performance of Team GB in the Olympic velodrome.
Source: BBC Business News