The Wiggins effect

Halfords features as Operations Insight 5.4 (pages 135-136) in the book.  And forecasting sales in this business must have been a real challenge over the last six months.  In the Spring their like-for-like sales fell by 5.6% – reflecting the general downturn on the high street.  But in the three months to end of September, their like-for-like sales were up by 5.6%.  This growth was due almost entirely to bike sales, which was up by nearly 15% – and this was due entirely to the high profile win of the Tour de France by Bradley Wiggins and the great performance of Team GB in the Olympic velodrome.

Source: BBC Business News

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This entry was posted in Chap 02 Winning Customers, Sector: Retail and tagged , . Bookmark the permalink.

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