Operations Insight: Sunseeker R & D

As we said in our previous blog, we are featuring the marine industry for the next few days as it is the Southampton Boat Show.  Sunseeker is one of the four biggest manufacturers of yachts and leisure boats in the UK (the other three are Princess, Fairline and Sealine).  Between them they have more than 80% of all UK’s production of such craft.   The Sunseeker website outlines the history of the firm from the early 1970s.  This demonstrates unequivocally that their operations strategy has been based on innovation.  The firm consistently introduced new features into boats – either relating to the hull shape, their motive power, or their deck features.

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This entry was posted in Chap 16 Innovation and CI, Sector: Manufacturing and tagged , , . Bookmark the permalink.

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