Operations Insight: Domino’s Pizza UK & Ireland… & Germany & Switzerland & Austria

Domino’s Pizza features in one of the four videos made to accompany this textbook, as well as an end-of-chapter case insight.  At the end of August the company announced in a press release that it was expanding further into Europe, by acquiring the Master Franchise for Switzerland.  This means it also has an option to operate in Austria too.  There are currently 12 stores in Switzerland, but the company believes that it could operate up to 65 in that market.

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