Operations Insight: Touch Bionics

During the Paralympic Games it seems appropriate to feature companies that manufacture products used by disabled people.  Touch Bionics is such a company – it manufactures artificial hands and fingers.  But as their website illustrates, although they manufacture very high tech products, in many respects they are a service company.  This is because each product is made uniquely for its intended customer, so that even the articifical skin that covers the prosthetic is carefully matched to the user’s skin tine. 

Moreover it takes time for the user to learn how to use the prosthetic, so Touch Bionics provides a range of videos and training material to support their users.  It also provides expert advice and support for clinicians and others in the medical profession so that they can better treat patients.

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This entry was posted in Chap 02 Winning Customers, Sector: Manufacturing and tagged , , . Bookmark the permalink.

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