Forecasting through employee crowdsourcing

This brief article explains how employees can be used, via social media such as wikis and blogs, to provide forecasts that might otherwise be challenging.   For instance, it is often difficult to forecast the sales of a new product or if the environment is particualrly dynamic.  However, employees may have a huge amount of collective insight into how their market behaves and may be able to make quite accurate forecasts in these circumstances.  Of course, the author of the article has an interest in promoting this, as he formed a company – CrowdWorx – that specialises in this.

Advertisements
This entry was posted in Chap 07 Capacity and demand and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s