Chip and signature

Everyone pays by card these days.  (Indeed this professor is driven nuts in Starbucks by customers using this method to pay for a coffee – has no one under thirty heard of cash?).  Most of us use a chip and pin debit or credit card – that’s to say a card which requires us to punch in a PIN number when inserted into a terminal.  But some people, especially the visually impaired, find this method difficult to use.  

However there is a little known alternative – the chip and signature card.   Upon payment, this card does not require the customer to enter a PIN, but to write their signature.  With an aging population, this method of payment is likely to be seen much more often, especially in retail outlets that serve this market.

This entry was posted in Chap 04 Location and design, Sector: Retail and tagged . Bookmark the permalink.

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