Chip and signature

Everyone pays by card these days.  (Indeed this professor is driven nuts in Starbucks by customers using this method to pay for a coffee – has no one under thirty heard of cash?).  Most of us use a chip and pin debit or credit card – that’s to say a card which requires us to punch in a PIN number when inserted into a terminal.  But some people, especially the visually impaired, find this method difficult to use.  

However there is a little known alternative – the chip and signature card.   Upon payment, this card does not require the customer to enter a PIN, but to write their signature.  With an aging population, this method of payment is likely to be seen much more often, especially in retail outlets that serve this market.

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This entry was posted in Chap 04 Location and design, Sector: Retail and tagged . Bookmark the permalink.

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