How Innovation fits with your Business Model and Growth

There’s a really good interview with  Mark W. Johnson, the co-founder and senior partner of Innosight, and author of Seizing the White Space – which is described as “a business model innovation playbook for executives”.   If you can cut through this hype, Johnson has some really interesting things to say about innovation, how this fits into a firm’s business model, and (in the second part of the interview) how this relates to the growth of the firm.  His explanation of a business model is different to that of Spring and Mason (2010), which we explain in chapter 14 (pages 372-374), but there are some clear similarities between the two.  For instance, what he calls the ‘customer-value proposition’ is similar to Spring and Mason’s ‘market offering’.   However Johnson includes the concept of ‘profit formula’ in his version of a business model – which we think is quite neat.

Advertisements
This entry was posted in Chap 16 Innovation and CI and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s